CashCry
India's Comprehensive Digital Rewards & Gifting Platform
Cashcry is a government-backed fintech startup revolutionizing digital rewards and corporate gifting in India. The platform serves 10,000+ users across B2C and B2B segments, offering cashback on 250+ brands, e-gift cards, corporate gifting solutions, and a peer-to-peer gift card marketplace.
Business Impact
Project Goal
Deorwine Infotech architected and delivered CashCry, a scalable fintech app development solution that unifies cashback rewards, corporate gifting, and digital gift card management into a single seamless ecosystem - eliminating fragmented user journeys for both B2C and B2B users. The platform features real-time cashback tracking, instant transaction processing, and integration with 250+ partner brands, backed by automated corporate gifting workflows and analytics capabilities. Built by a leading custom software development company in India, CashCry is engineered for high performance, user retention, and secure scalability across all reward touchpoints.
Before
01Fragmented experience across multiple cashback and gift card platforms
02Manual and inefficient corporate gifting processes with no automation
03Lack of a secure marketplace to resell or exchange unused gift cards
04Businesses lacked infrastructure for issuing digital gift cards
05Slow system performance with API response times exceeding 800ms
06 Limited scalability with risk of downtime during peak usage
After
01Unified fintech app integrating cashback and rewards across 250+ brands
02B2B gifting platform, CashCry Connect, with bulk automation and analytics
03B2B gifting platform, CashCry Connect, with bulk automation and analytics
04White-label gift card API enabling businesses to issue branded digital cards
05High-performance Node.js application with response times under 100ms (8x faster)
06Robust AWS cloud infrastructure with auto-scaling and 99.9% uptime
Multi-Partner Integration
Integrating 250+ e-commerce partners with varying APIs, data formats, and tracking mechanisms while maintaining 99.9% uptime and real-time transaction attribution.
Connect with Experts ›Technical Challenges
Key technical challenges encountered during development and deployment
Technologies We used
A selection of complex products we've helped design, focused on clarity, adoption, and long-term usability at scale.
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Discovery
Requirement Gathering Stakeholder Interviews Competitive Analysis
Design
Wireframing Prototyping UI/UX Design
Development
Frontend Development Backend Development API Integration
Testing & Launch
Quality Analysis Beta Testing Deployment
Conclusion
Deorwine Infotech successfully delivered a comprehensive digital ecosystem that transformed Cashcry from a startup concept into a ₹100+ crore valued fintech platform. By leveraging React Native for cross-platform development and building a robust microservices architecture, we created four interconnected products serving consumers, enterprises, and local businesses.
The platform's exceptional 1170% YoY growth and 4.1/5.0 user rating validate our technical approach: scalable infrastructure, bank-grade security, and optimized performance for India's diverse network conditions. Cashcry now stands as a market leader in digital rewards and gifting, empowering users to save money and businesses to streamline employee engagement.
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