Dabur India Ltd.
Digitizing Local Laundry Services for Scale
Deorwine partnered with The Laundry Machine to build an end-to-end digital ecosystem, transforming traditional dabur services into a scalable on-demand platform. The solution delivers 24-hour dabur and dry cleaning services across Jaipur, Delhi, and Gurgaon through a comprehensive mobile and web application.
Business Impact
Project Goal
Deorwine Infotech designed and developed a high-performance D2C eCommerce platform for Dabur, enabling direct-to-consumer engagement with complete brand control across a complex catalog of 500+ SKUs. The mobile-first eCommerce solution delivers a fast, intuitive shopping experience with secure multi-option payment integration, a personalized marketing engine powered by customer behavior data, and a scalable infrastructure capable of handling high traffic volumes during peak campaigns. As a trusted eCommerce app development company in India, Deorwine built this platform to drive conversions, improve retention, and support Dabur's long-term digital growth.
Before
01Heavy reliance on third-party marketplaces, limited brand control
02No scalable system to manage 500+ SKUs across categories
03No customer data platform for insights or personalization
04Scalability issues causing downtime during peak campaigns
05Limited payment options causing checkout drop-offs
06 Poor mobile experience with high bounce rates
After
01Custom D2C eCommerce platform with full brand control & direct consumer reach
02Scalable 500+ SKU catalog with smart filters & bundle management
03Customer data platform for behavior tracking, segmentation & personalization
04High-performance platform 10,000+ users, 99.97% uptime at peak
05Full payment gateway UPI, cards, wallets, COD & EMI options
06Mobile-first design with sub-3s load speed for India's mobile users
High-Volume Product Management
Managing 500+ products with multiple variants, combo packs, and bundle deals required sophisticated product architecture. Each product needed detailed specifications, benefits, ingredients, usage instructions, and imagery.
Connect with Experts ›Technical Challenges
Key technical challenges encountered during development and deployment
Technologies We used
A selection of complex products we've helped design, focused on clarity, adoption, and long-term usability at scale.
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Discovery
Requirement Gathering Stakeholder Interviews Competitive Analysis
Design
Wireframing Prototyping UI/UX Design
Development
Frontend Development Backend Development API Integration
Testing & Launch
Quality Analysis Beta Testing Deployment
Conclusion
Dabur's D2C eCommerce platform transformed their digital presence, enabling direct customer relationships while maintaining brand control. The 5-month implementation delivered a scalable solution handling 10,000+ daily visitors across 500+ products, with 82% mobile traffic and industry-leading performance metrics
The platform achieved 45% lower customer acquisition costs compared to marketplaces, 38% higher AOV through strategic bundling, and 52% repeat purchase rate via marketing automation. With 99.97% uptime and sub-3-second mobile load times, Dabur now possesses a robust D2C foundation for continued digital growth and customer engagement.
Mobile App Development Success Stories from USA and Beyond
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View our next work
Deorwine Infotech has developed a website and mobile apps for iOS and Android for a laundry services provider.
Vikram Naruka
The Laundry Machine
Development of a mobile application, website, back-office dashboard, and rider app for a laundry services provider, focusing on usability and business growth.
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