Dabur India Ltd.
A Unified Shopify D2C Platform for India's Most Trusted Wellness Brand
Deorwine partnered with Dabur to build and customize daburshop.com, the brand's official direct-to-consumer ecommerce platform on Shopify. The store brings together Dabur's Ayurvedic wellness, health food, personal care and culinary product lines — along with sister brands like Vatika, Real, Gulabari, Siens and Fem — into a single, high-performance shopping experience with pincode-based delivery checks, combo packs, a loyalty rewards program and real-time order tracking.
Business Impact
Project Goal
Deorwine Infotech was engaged to design, build and customize a high-performance D2C ecommerce platform for Dabur — one that could carry the weight of a household FMCG name while feeling as fast and personal as a modern digital-first wellness brand.
The platform needed to unify dozens of SKUs across Ayurvedic wellness, health food, personal care and culinary categories — plus sister brands like Vatika, Real, Gulabari, Siens and Fem — into one coherent storefront. On top of the core catalog, we built a pincode-based delivery availability checker, combo/value-pack merchandising, a "Dabur Trust Points" loyalty program, real-time order tracking, and an integrated pathway to Dabur's doctor consultation service. As a trusted Shopify development company in India, Deorwine delivered this as a scalable foundation built to handle high-traffic festive and sale-driven demand.
Before
01Product lines and sister brands spread across a fragmented online presence
02No single cart for wellness, culinary, personal care and haircare purchases
03No way for shoppers to confirm delivery availability before checkout
04No structured loyalty or repeat-purchase incentive built into the store
05Limited real-time visibility into order and shipment status
06No direct link between the ecommerce store and Dabur's wellness consultation services
After
01One unified Shopify storefront for Dabur, Vatika, Real, Gulabari, Siens & Fem
02Smart pincode checker giving instant delivery availability at the top of the funnel
03Combo & value packs merchandised to lift average order value
04"Dabur Trust Points" rewards program built into every purchase journey
05Real-time order tracking integrated with third-party logistics partners
06In-store CTA connecting shoppers directly to Dabur Arogya doctor consultations
Multi-Brand Catalog at Scale
Unifying dozens of sub-brands and hundreds of SKUs — from honey and ghee to shampoo and toothpaste — into one clear taxonomy and navigation without overwhelming shoppers.
Connect with Experts ›Technical Challenges
Key technical challenges we solved during development and deployment.
Technologies We Used
A modern, reliable Shopify-based stack chosen for catalog scale, fast checkout, secure payments and long-term reliability.
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Discovery
Requirement Gathering Stakeholder Interviews Competitive Analysis
Design
Wireframing Prototyping UI/UX Design
Development
Frontend Development Backend Development API Integration
Testing & Launch
Quality Analysis Beta Testing Deployment
Conclusion
Dabur's D2C platform brought a portfolio of trusted Ayurvedic and wellness sub-brands into one coherent, fast, and mobile-friendly Shopify storefront. Shoppers can now check pincode-based delivery availability up front, buy combo and value packs across honey, ghee, juices, haircare and oral care, earn and redeem Dabur Trust Points, and move straight from a purchase into a doctor consultation — all without leaving the site.
Delivered on a fully customized Shopify theme, the platform unifies 9+ sub-brands and 50+ product categories under one storefront, with real-time order tracking and secure, multi-gateway payments — giving Dabur a scalable ecommerce foundation built to handle nationwide, high-traffic demand.
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