When it comes to building e-commerce stores, businesses have many concerns. You have to develop a user interface that can engage with the target audience, a smooth navigation menu so shoppers can browse products conveniently, and a secure payment gateway so that transactions are processed securely.
However, the journey to achieve all of it begins with choosing the right E–Commerce platform. So, if you are searching for the best eCommerce platform, you must have heard of Shopify. It is one of the leading eCommerce platforms and certainly the easiest one.
According to Demand Sage 2 million businesses used Shopify Last Year for developing their e-commerce stores. As per predictions, the Shopify stores will see more than 500 million buyers this year.
Let’s explore more about the benefits of the Shopify website and how they contribute to making a better engaging online store.
What is Shopify?
A multinational company Shopify Inc. with headquarters in Ottawa, Canada built and released the Shopify eCommerce software in 2006. The platform is SAAS-based and can be used significantly for the development of an online store and POS (point of sale) system.
The Shopify platform comes with the biggest flexibility – a simple user interface that you can drag and drop elements and build an online store conveniently. It comes with a dedicated hosting service. Thus, you don’t have to take care of hosting by yourself.
Shopify also comes with an app store containing a plethora of applications to assist your e–commerce development process. It is not open-source software and is maintained by its parent company.
The various Shopify plans are mentioned below
| Plans | Basic | Shopify | Advanced | Shopify Plus |
| Pricing of Shopify | $29/ month | $90/month | $360/month | $2,099/month |
The basic, Shopify, and advanced plans might as well come with a transaction fee of 2%, 1%, and 0.5% respectively if you use a third-party payment gateway. If you use the Shopify payment gateway, you may not need to pay any additional fee.
Now that you are familiar with how Shopify works, let’s explore the many advantages your business can leverage by using Shopify to build an online store.
Here are 8 reasons to choose the Shopify platform:
Shopify is easy to learn and it takes just a few days to start and set up an online store on Shopify, and in 14 days you can develop a complete store with all the features. If you want massive functionality, you have wide options available on the Shopify App Store, a variety of themes & Flexibility to create a custom application to meet your requirements. You have the opportunity to build a fully-fledged e-commerce platform with a wide range of functions and capabilities.
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Self-Hosted Solution
Shopify was one of the first to use a CDN (Content Delivery Network) e-commerce website solution. A Content Delivery Network consists of a vast worldwide network of servers. Shopify is totally reliable in the current e-commerce scenario as it hosts over 8,00,000 plus outlets.
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Multiple Language Support
With Globalization at its peak, there always needs a window to internationalize your brand and sell your product/services around the globe. Shopify offers it to the very best with several available plugins that allow the merchant to translate their stores into multiple languages.
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Speed and Performance
Site loading speed is an important factor determining its success rate. Shopify is relatively better compared to other e-commerce platforms because of its advanced cache mechanisms and CDN setup. The overall performance of the site is highly optimized. On Shopify, you can measure how fast your store loads, based on Google Lighthouse performance metrics.
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Third-Party Integrations
You never stuck with Shopify when it comes to achieving different desired functional setups like Subscription, Upsells, Booking, Personalization, etc. with different available options on the App Store. It also allows us to Create Custom Applications to work dedicatedly on our store to meet different requirements & desired specifications.
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Unlimited Products and Bandwidth
One of the best things about Shopify is that there are no limitations on the number of products one can sell on a Shopify store. So even if you want to start your store with just 2-3 products there are always open windows for expansion to a large number of products, there is no one to stop you to extend your limits.
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Shopify Support SEO (Search Engine Optimization)
E-commerce Search Engine Optimization or SEO is a digital marketing strategy that involves optimizing your website and its content for greater visibility on search engines like Google or Bing.
In online business, everyone wants their website to appear on the top of search results. Shopify is designed with built-in SEO features that will help you improve your website’s ranking so buyers can find your site and its products organically.
With Shopify, you can easily optimize your shop’s meta-titles, and meta-descriptions, create custom URLs, and write ALT texts for images to help boost SEO
Moreover, Shopify websites load quickly. Faster load times are important to SEO because search engines tend to favor them greatly.
Check out Shopify’s SEO checklist.
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Shopify offers 24/7 Customer Support
Shopify provides 24/7 Customer support through open chat, email, and telephone calls, for quick resolution through the support team of Shopify. Shopify Support has a quick response time to the point where you are not alone to run & manage your Store. Shopify customer support provides you with the best possible solutions to your problems.
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Large options for themes
Shopify theme store offers thousands of ready-to-use themes with different styles, designs, functionality, and pricing to opt for the best theme to suit your business. There are free as well as paid options, to consider your choice based on the price as well. There are themes for a wide range of businesses, from art & photography, clothing & fashion, toys & games, jewelry & accessories, electronics, food & drink, health & beauty, and many more.
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Sell What You Want, Where You Want (Multiple Sales Channels)
Shopify gives you the freedom to sell your products wherever you like. You won’t be limited to sales from your website, instead, you can sell on multiple places at once including Facebook, Instagram, eBay, Amazon, Etsy, TikTok, and more, while managing everything from one centralized hub.
You can also go global and sell across borders with built-in support for multiple languages and currencies, reaching new audiences worldwide.
Want to set up shop in a physical location? Shopify also offers users a Point of Sales system called Shopify POS, so that you can run both your online and in-person business while keeping track of everything on one dashboard.
Conclusion
Shopify is a leading e-commerce platform that allows budding entrepreneurs to launch their online shop without any technical experience. It seems that some of the largest online shops operating in international markets, earning millions every year, are already using the Shopify platform, making it easy for Shopify developers to design and develop an e-commerce website according to the needs of the customer. Shopify offers an easy-to-use platform for the launch of an online shop and a wide range of e-commerce products and services to design and develop an e-commerce website according to the needs of the customer. Shopify offers an easy-to-use platform for the launch of an online shop and a wide range of e-commerce products and services.
