In today’s era, digital marketing is one of the most significant initiatives for business enterprises. As we can see, the customs nowadays are very smart. They like to be educated about their purchases. That’s the reason they go on the internet and spend significant time gathering information about businesses and their various products.
If your business has a strong digital presence, you can use that presence to form a concrete digital marketing strategy to reach out to your consumers to sell your products and services. This will sky rocket your sales in a shorter time as compared to the traditional forms of marketing. To market your product and services, you can hire top digital marketing Companies.
Let us see some of the interesting stats and facts and then we’ll deep dive into the topic:
- The gross digital marketing amount spent in 2022 is 16.2% more as compared to $491.70 billion in 2021.
- More than 70% of users using the internet prefer to get information about products via content instead of traditional modes of marketing.
- You might have heard that blogging is outdated and blah blah, but the fact remains that it is still a key component as 53% of digital marketers agree that it helps in generating leads by maximizing their product’s reach.
- 68% of users believe that a blog adds creditworthiness to a website and blogging alone drives 97% more links to business websites.
- Video marketing drives a good return on investment. The average conversion rate for websites that don’t use videos is 2.9% whereas it is 4.8% for those that use it.
- By the end of 2025, it is predicted that the global SEO services market will grow to $83.7 billion.
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What is Online Marketing?
Digital marketing simply means using digital channels for marketing products and services to targeted consumers. This marketing mode takes into account the use of websites, social media handles, search engines, mobile devices, and other similar channels. This phenomenon gathered hype with the advent of the internet in the early 90s and now it is inevitable for any business who wants to put its best foot forward to ultimately gain success in the long run.
Digital marketing acknowledges some of the same principles as we see in the case of traditional marketing where enterprises approach consumers to understand their behavior. The best strategy is to combine traditional and digital marketing techniques in such a way that it creates a perfect recipe for marketing.
In a nutshell, digital marketing is extremely crucial especially when you want to stay competitive and relevant within your industry. No web or digital presence will ultimately ruin your business as it is going to miss out on countless opportunities to reach out to its target audience.
10 Types of Digital Marketing
1. Search Engine Optimization (SEO)
SEO is a tool for site optimization so that it stands higher in search engine results pages. On top of that, the amount of organic traffic to your website also increases concurrently. The task of SEO is to ensure that your web page or the article features at the top of the search results of search engines like Google and Bing. You might be interested to know about costs.
If you want to drive quality traffic to your website or blog then it can be done by adopting a variety of methods to assess your SEO which are described below in detail:
- Off-page SEO: This takes into account all the activities that happen off the page while your site optimization is being carried out. Adding Backlinks is a powerful way to improve your website’s ranking on search engines. Backlinking increases traffic on your website as it generates link juice from other publishers that collaborate with you. So it is a win-win situation for both the parties.
- On-page SEO: This takes into account all of the stuff that appears on the website. This step involves conducting research on keywords for finding their search volume and meaning. This way a website owner can offer its site visitors answers and take a higher step on the search engine results page.
- Technical SEO: This is more of a backend-centric SEO technique that involves the patterns of coding being done at your site’s backend. Some forms of technical SEO include minifying CSS, image compression, data restructuring, etc. All these techniques can drastically enhance your website’s loading speed.
2. Pay-Per-Click Advertising (PPC)
Under the Pay per Click method, you drive traffic to your website by paying the publisher, every time your advertisement is clicked. Some people also call it a paid version of SEO. Google ads is one of the most popular types of PPC. If you want to grab the top slot on Google’s SERPs then you have to pay for that. As far as other mediums are concerned, they include Twitter ad campaigns, Facebook paid ads, and LinkedIn-sponsored messages. Search Engine Marketing (SEM) and PPC are quite similar but can also include affiliate advertising and display advertising.
3. Social Media Marketing (SMM)
Social media forms the backbone of an effective and robust digital marketing strategy for any organization. A business can promote its brand on multiple social media handles. This is a great way to generate leads and increase brand awareness as it helps in boosting traffic to your website. Social media marketing overlaps with various other types of online marketing like SEM, SEO, Content Marketing, and PPC.
Here are the most popular social media channels used for social media marketing.
- Snapchat
- YouTube
4. Email Marketing
Email marketing involves sending emails to your existing and potential clients for business promotions. A newsletter is one of the popular forms of an effective email marketing campaign. People can be asked to sign up for your newsletter if they visit your website. Later on, this tool can be used to send those people regular updates and reminders regarding your brand.
Here are some examples demonstrating how you can make your emails more appealing to your shoppers:
- Build up a sense of urgency: Drafting an email in such a way that it induces your customers to buy your product as quickly as possible comes under this category. It can be done by giving discounts and early bird offers.
- Ease to set preferences: This involves allowing mail recipients to set their preferences so that they get to decide how often they would like to receive your emails.
Personalize your Email: Personalized emails can induce more people to click on them. Say, for instance, the recipient’s name can be written under the subject of the email.
5. Content Marketing
Content marketing is a form of digital marketing that involves promoting and creating various types of content for ultimately generating leads and sales. There could be various forms of content such as blogs, videos, infographics, social media posts, and so on. As we all know “content is the king” and it is the main factor that drives organic traffic to your website/blog.
Your target audience should be clear in your mind if you want the best results. On one hand quality content promotes sales and on the other hand it builds brand reputation, loyalty, and conviction. All digital marketing channels primarily rely on content. In the absence of business-centric content, there is no significance of SEO, SEM, Social Media Marketing, PPC, Email Marketing, etc.
6. Influencer Marketing
This is quite the latest form of marketing that is turning out to be extremely beneficial to new brands who want to establish themselves in the market quickly. If a well-known face or a celebrity promotes your brand then his or her audience (which is sometimes in billions) will naturally fall for your product.
It helps create a pathway between their audience and yours. For example, if some famous Tennis player posts a picture of a product on his Instagram handle, then his audience will get to know about the product and the brand. Under this form of marketing, an influencer’s reputation is used to leverage the brand’s popularity.
Even small startups can leverage influencer’s reputation to popularize their brand. They don’t necessarily need to approach some big name as there are small influencers too in the market who charge less and in return, you get the attention of their fans who are in good numbers.
7. Affiliate Marketing
The next form of marketing we have on the list is Affiliate Marketing wherein a business partners up with a different business and promotes it on their social media channel. Under an affiliate marketing program, by the time a lead is generated, the affiliate marketer who has sold other people’s products receives a commission.
If you want to expand your reach, affiliate marketing can be a great tool. Many famous brands around the world are using affiliate marketing techniques as part of their digital marketing strategy to boost their sales. As it’s a performance-driven marketing tool, it offers businesses a 100% ROI. It is a cost-effective method and that’s the reason store owners can cut down costs and expand the customer base.
8. Video Marketing
One of the most promising techniques of digital marketing in the current scenario is Video Marketing. Combining words and images in the form of an intuitive video can help grab the attention of online users to a great extent. This marketing technique can be implemented simply by uploading video content on either your website or any third-party video-sharing site like YouTube.
According to a report published by HubSpot Research, more than 50% of customers would like to view videos from brands instead of other forms of content. If you use videos to promote your brand, it will definitely help in maximizing your brand visibility among your target audience.
9. Mobile Marketing
Nowadays we use smartphones more than any other gadget. So if used effectively, it can be a great tool to target a potential client base. According to a survey, world’s 27% of the world’s population uses voice search on mobile devices. Another study conducted in America showed that mobile usage makes up 69%, while desktop-based usage stands for less than 50%.
Therefore, it is a must that you optimize your website in a way that is fully responsive and mobile-friendly. A responsive web design can make the browsing experience on mobiles as smooth as in the case of desktops. Also, having an app is a great idea as more people might engage with your mobile application than they do with the website. Hence put utmost care and diligence in building a simple, intuitive, and user-friendly app.
10. Marketing Automation
Marketing automation involves making use of some software that is dedicated to automating your basic marketing operations. Following are some examples:
- Email Newsletters: With email automation, you can not only send your subscribers automatic emails but also increase or decrease your contact list as per their needs. In this way, only those who are keen to see your newsletters will see them.
- Campaign Tracking and Reporting: Marketing campaigns are all about different people, websites, emails, phone calls, etc. Marketing campaigns can help you arrange everything in order so that you can evaluate its performance according to the set benchmarks.
- Regular posting on social media: For brand awareness, it is essential to post content on a regular basis. Social media scheduling methodologies can help push your content on different social media channels as per the set plan. This way you get more time to frame content strategies.
- Lead-generating Workflows: Everything good takes time. Right from generating leads and turning them into sales takes a desirable time and effort. With automation, this process can be automated to cater to predefined results.
Top 5 Digital Marketing Tools
1.Google Analytics
Google Analytics is a free tool that is extremely helpful when it comes to tracking website traffic, conversion rates, and user behavior. It provides you with valuable insights pertaining to the patterns with which your visitors interact with your website. This is extremely useful as this might help you in exploring the areas for improvement.
Reasons why you must use this tool:
- Better data visualization: This tool can help you create tabular reports, pie charts, pivot tables, and many more. Also, you can personalize them according to your plan.
- Conversion Tracking: With this tool, you can easily track the conversion rate. Based on that, you can further decide whether you want to change your strategy or continue with the existing one.
- Detailed analytics: The platform makes use of machine learning methodologies to provide you with your buyer’s behavior of purchases of your product or service.
- Integrating with other Google products: It allows you to integrate with a bunch of Google products like Google AdWords campaigns, or other digital marketing tools in the G suite. But for that, you need to pay a certain amount
2.SEMrush
SEMrush is an effective SEO tool that helps your website to get optimized for search engines like Google and Bing. It provides you with valuable insights in terms of keywords, backlinking, competitor analysis, etc. All this in turn helps to improve your website’s search engine rankings.
Reasons why you must use this tool:
- Writing Assistance: Its use comes when you are dealing with keywords within your content. It offers all the necessary insights such as the top 5 ranking pages on search engines and provides a list of semantic words to include in your post.
- Write-up Analysis: One of the most interesting and useful things it does is that it reads and analyzes your writing style. It has an inbuilt AI that studies your writing style and based on that you get a score based on factors such as readability, SEO, Originality, and tone of voice.
- Topic Research: This powerful feature lets you create user-centric content. Depending on which topic/keyword you choose, it provides you with hundreds of questions for each subtopic. You can choose the most relatable questions based on that and try addressing them in your content.
3.Canva
The third digital marketing tool on the list is Canva which has been used by almost all digital marketers and graphic designers in recent times. With Canva, you can easily create professional-looking graphics for social media, websites, and other digital channels. It has a massive collection of templates, design elements, and fonts that you can choose from to create something amazingly beautiful.
Reasons why you must use this tool:
- A vast pool of eye-catching templates: This tool has hundreds of visually appealing templates to make your design journey a lot smoother. You can use them in your videos, infographics, ppt presentations, graphs, etc. Image dimensions according to different social media platforms like Instagram, Facebook, LinkedIn, Twitter, etc. are also available.
- No prior designing knowledge is needed: The absence of graphic designing experience is not a problem when you are working with Canva. This tool is so easy to use that even a layman can use it. With Canva, you can easily design posters, images, flyers, infographics, logos, and more. It has a drag-and-drop feature that lets you create beautiful designs in no time.
4.MailChimp
The next tool is MailChimp which comes under the category of email marketing tools. With MailChimp creating and sending emails to your subscribers becomes extremely easy. So when you are planning to launch an effective email campaign, MailChimp should be your partner. Talking about features, it offers templates, automation options, and analytics to help you optimize your email marketing campaign.
Reasons why you must use this tool:
- Functional A/B Testing: MailChimp is loaded with an A/B testing feature that allows you to check subject lines and more. It offers three variations and based on that you can pick your mode of strategy.
- Everyone’s favorite: MailChimp is a very popular tool and is trusted by more than 13 million businesses worldwide. These businesses use this tool in their email marketing campaigns which gives them results in terms of increased conversion rates.
- Automated emails: With MailChimp, one can personalize communication at various customer touchpoints. E-commerce platforms such as BigCommerce and Shopify can be integrated with this tool. This can lead you to take action based on the buying behavior.
5.WordPress
WordPress is still the most popular CMS (Content Management System). It is termed the “go-to platform” for small, medium, and large businesses worldwide. WordPress allows you to set up your store, blog, install plugins, and so on.
Reasons why you must use this tool:
- Highly Credible Platform: Statistics show that more than 40% of all global websites are built on WordPress. This shows this platform’s credibility among businesses and individuals.
- Offers mobile friendliness: The majority of web traffic comes from mobile devices according to Statista. Various plugins such as JetPack and Smush can be used to customize your site for mobile responsiveness without any difficulty.
- Content Optimization: With WordPress, creating SEO-friendly content is extremely easy. With its modern plugins, you can grow traffic on your website organically. Popular plugins like Yoast SEO can be installed to boost site optimization to a great extent.
Future Trends in Digital Marketing
1. Artificial Intelligence and Machine Learning
AI is becoming a prominent part of many modern-age digital marketing tools. Ai will help you analyze the data to give you useful insights into customer behavior and preferences. All this information can help you extensively in framing and implementing more effective and robust digital marketing campaigns. AI can also be used to automate repetitive tasks. To begin with, you can try virtual assistants and AI-powered chatbots. All of this can be used for automating customer service to offer personalized support to customers and handle routine inquiries.
2. Voice Search Optimization
Voice search came into the picture after the invention of Google Home and Amazon Alexa. Optimizing your website for voice search is a good digital marketing practice. This is an indicator that your website is mobile-friendly. Under voice search, people mostly make use of natural everyday language rather than short specific keywords. Therefore your content must bring a flow that is natural in its way. Use phrases that people tend to use in their conversational language that includes long tail keywords. These are more specific than shorter keywords which helps you target specific search queries to maximize the likelihood of your site appearing in the results of voice search.
3. Augmented Reality and Virtual Reality
AR and VR are widely used nowadays in the digital marketing world. More and more companies are using these modern technologies to showcase their products and services intuitively. Both AR and VR can provide your customers with a more interesting and interactive experience which will ultimately benefit you in generating leads and increasing sales. But hold on, before you start implementing AR and VR, you must understand these technologies as there is a learning curve attached. You can begin by analyzing the different platforms and available devices, attending conferences, and seeking out educational resources in terms of online and offline courses.
4. Chatbots and Conversational Marketing
It won’t be wrong if I say that chatbots and conversational marketing are the future of digital marketing. By enabling customers to interact with businesses in real-time, improve efficiency, and provide personalized experiences, chatbots have the potential to bring a revolution in the digital marketing hemisphere.
By chatbots, we mean computer programs that help stimulate human conversation. This allows businesses to get engaged with their customers in a more personalized manner. On the other hand, conversational marketing is a strategy involving customer engagement in real-time conversations by making use of chatbots and other forms of channels.
When we talk about benefits, they both have to offer a chain of them. Some of the major benefits include improved customer engagement, increased efficiency, enhanced customer support, and better lead generation.
5. Personalized Customer Experiences
With each day, personalization is gathering more importance in the digital marketing space. Personalized experiences may induce your users to become more loyal to your brand. Everyone wants something unique and if we get it we won’t forget it. Hence modern tools must be used in order to provide the users personalized user experience. Make use of user data to personalize your ad campaigns including the subject line, the content, and offers.
Marketers are all set to personalize every aspect of their consumers. When personalization is performed in the right manner, it allows digital marketers to break through the clutter. Some big tech giants like Netflix and Amazon have already pitched themselves as the pioneers of personalization in the digital marketing arena.
6. Video and Live Streaming
The video marketing future is quite promising. By embracing videos, businesses can create engaging and impactful video campaigns. All you need to do is stay agile, keep an eye on the changing consumer behavior, and leverage these trends to engage the audience, integrate brand awareness, and achieve success in the area called digital marketing.
Live videos are a great medium to interact with your customers in real-time. Under live streaming, brands can showcase their products, interact with their followers, and host events on a large scale. On the other hand, short videos act superbly when it comes to creating engaging and viral content. Platforms like TikTok and Instagram reels can be used to create such types of short, engaging, and viral content.
Benefits of Digital Marketing
1. Increased Reach and Visibility
Posting an ad online will let people see it irrespective of their geographical location (provided you haven’t limited your advertisement geographically). This way you are magnifying the market reach of your business by connecting with a larger audience across multiple digital channels.
The fact that even a small store can build its brand locally as well as globally by adopting modern digital marketing techniques is so mesmerizing that within a small span of time, the sales can shoot up massively provided the product has some value to offer.
This seemed to be a far-fetched idea with traditional marketing or would cost a whole lot of money to do so. Since the internet is highly accessible nowadays and everyone has a smartphone, reaching out to a customer using digital marketing is easily possible.
2. Enhanced Targeting and Personalization
Unlike the traditional form of marketing, it emphasizes more attention to individual customer experience. It helps businesses set clear and concise targets based on a number of factors such as age, gender, profession, hobbies, interests, or other criteria.
Imagine you are a wholesaler of dry fruits and want to market your brand within your city to the local vendors within 10 km. If you put an ad in the newspaper then the impact would be very little as it’s not dedicated to a particular area. Putting an ad online as per your dedicated geographical location will do wonders for your brand.
You can personalize the location where your ad will be displayed to the people living within the 10 km range of your shop. You can easily deliver products without any burden as your customers are nearby and this way you can build your brand from scratch.
3. Improved Customer Engagement and Interaction
With digital marketing, communicating with your customers in real-time is very much possible. This couldn’t be possible in traditional marketing. On top of that digital marketing allows your customers to communicate with you.
Just imagine, what a powerful digital marketing strategy would look like. Here you will be able to successfully show your target audience your latest posts and what more you can expect when they comment on it or share it. Isn’t that great!
Well, it means more buzz surrounding your product or service which ultimately boosts your sales. Users can share your blog post, save a video, like a photo, or interact with your website via a paid ad click. The best part is that all of these actions are measurable. This encourages a business to create even more engaging posts to create brand awareness or boost sales.
4. Cost-Effectiveness
Compared to traditional marketing, Digital marketing is substantially cheaper. Putting ads on digital channels is more pocket-friendly than any other media like Radio, TV, or Print. Your costs can drastically come down so that you can spend that money on other tasks such as improving the quality of your product or service.
Digital marketing helps you track your day-to-day campaign performance. This way you can optimize your campaign budget for high ROI by analyzing the performance of your channels. This was not the case with traditional marketing. Your billboard will still cost you the same even if it doesn’t convert.
The cherry on the cake is with digital marketing you get to choose where your money is spent. Say for example you choose to invest in creating a high-quality design layout for your Instagram instead of paying for email marketing. Continuous pivoting is possible with digital marketing as it ensures that you never waste money on channels that don’t perform well.
5. Measurable Results and Data-Driven Insights
Trackable results are a great medium when it comes to analyzing the effectiveness of digital marketing strategies and voluntarily working on necessary changes. The outcomes of digital marketing can be measured easily unlike most forms of marketing. Every aspect of digital marketing including social media, emails, and PPC – all can be measured.
There are various analytical tools available that can measure the performance of your channels so that you have everything on the platter to make the best possible decision. Parameters like bounce rate, site traffic, conversion rate, and all this can be measured in real-time.
If you put a newspaper ad, drawing conclusions in terms of how many people flipped to that page and paid attention to it can be extremely difficult. There is no full proof way to know whether or not that ad was responsible for any sales at all. With digital marketing measuring the ROI of pretty much everything is possible.
6. Competitive Advantage
As a business, if you want to stay ahead in the game, you must keep a close eye on your competitors and a digital form of marketing can go a long way in this regard. You can view and analyze your competitors ’ strategies and compare them with yours. You can go through their social media to view their ad campaigns to pinpoint any potential opportunity.
With so much information easily available online, performing market research and analysis is easily convenient nowadays. There are various digital marketing tools available in the market that you can use for monitoring the growth of your competitor and surface actionable insights.
Therefore, digital marketing gives you a great competitive advantage and you can make use of it smartly to stay ahead in the game no matter what. You can adopt multiple strategies to convey the same message, i.e., which makes your product stand out from others.
Why Choose ‘Deorwine Infotech’ for Digital Marketing Services?
The Deorwine Infotech is the one-stop destination for all your digital marketing needs. We help you grab the top spot on the Search engine result page with our trial and tested techniques of digital marketing which are modern and relevant in the current digital space. Our methods are trusted by hundreds of media outlets with cent percent results.
While choosing services, you must look for digital marketing agencies that can take your brand to a vast audience in no time. The agency must use modern methodologies to help you connect to your target audience according to the niche of your brand. It must track your results accurately to provide you with desired solutions.
Lastly, it should be cost-effective as effective and efficient marketing is not something that adds cost to your product rather it is something that helps your product or service to grow.
All these points are important to improve your search rankings and ultimately increase your brand awareness. We, at Deorwine Infotech, are well equipped in the digital marketing area as we use the latest tools and techniques to build a concrete digital marketing strategy that will take your brand way ahead of its competitors. We have an in-house team of experienced digital marketers who are well-versed in their craft and are known to provide guaranteed results.
In a nutshell, select Deorwine Infotech as your digital marketing partner for the following reasons:
- Tailor-made digital marketing campaigns
- Modern data-driven tools and techniques
- In-house team of experienced digital marketing professionals
- Pocket-friendly prices
- 24×7 customer support
- Time-bound results
Conclusion
In the end, one thing is certain: if you desire to achieve the best results in terms of business, then deciding the type of digital marketing technique is the key factor. Some common types can be used in almost 99% of businesses such as Search Engine Optimization (SEO) and Social Media Marketing. Whereas, other types of digital marketing methods are purely industry-specific.
While you are deciding which type of digital marketing you will use, don’t just decide about the software but also the hardware. This is because if your target audience uses a certain type of device, you need a presence on that kind of device as well. Also, always make sure that you have enough feedback from your existing customers.
Last but not least, always remember that you need a team to succeed. Having a competent workforce (whether in-house or remote) of experienced digital marketing professionals who are well-versed with the company mission and vision by your side is the key to success in this domain.
FAQs
1. What is Digital Marketing?
Digital Marketing is a technique where you make use of digital networks and social media platforms to create brand awareness and generate sales.
2. What is the significance of Digital Marketing?
With the rise of the internet and the explosion of smartphones, more and more people are using the internet for a number of reasons. So one simply cannot avoid the importance of having a strong digital presence. Digital marketing helps you reach the right audience at the right time.
3. What are the various digital marketing types?
Various types of digital marketing exist currently namely Pay Per Click (PPC), Search Engine Optimization (SEO), Social Media marketing (SMM), Video Marketing, Mobile Marketing, Email Marketing, etc.
4. What are the future prospects of digital marketing?
As the number of users using the internet is increasing day by day, not having a prominent digital presence can be a reason for the downfall of many upcoming and existing businesses. Digital marketing can be a game changer for your brand as it heavily promotes brand awareness, trust, and loyalty.
