In a current app developer, progress requires a well-tuned app business development strategy. To generate awareness for your app, you’ll simply have to work a little harder. Creating an app and building, that platform into a strategic business plan allows you to improve your growth. You are impressive of the design, and it works flawlessly on every device you tested it on and you see no competition in your niche.
Mobile App Development itself is only half of the race. To generate business and get maximum downloads for your app and a leading app ranking, and then first you have to work hard on app promotion. All it takes is a continuous effort to get the attention of your potential users.
In 2017, there were 178.1 billion app downloads. Statista estimates, this number will shoot to 258.2 billion app downloads by 2022. These high ranges of numbers reveal that apps boast a large market.
Fortunately, various effective ways can help more users to download your app. Here are 9 tips to boost your app download marketing efforts, and metrics you should track to measure your success:
Ways to Improve App Store Optimization (ASO)
App Store Optimization (ASO) is the method of improving the visibility and quality of your products page within the app store.
- Focus on keywords: Exclusively uses title and keyword phrases you include in 100 characters.
- Include appropriate keywords in your title: Hold the title short.
- Mention a compelling description: Explain its benefits in easy and brief language.
- Screenshots drive downloads: Upload up to 5 screenshots for an iOS app and up to 8 for an Android app
Enhance Your Social Media Process
It is known that 70% Millennials are inspired to buy a product or service after growing to know it from influencers. This tip requires time besides a decent strategy. Getting more followers on your social media profiles will assist to increase app downloads.
Few social media platforms where apps manage to get the most attention are:
Crash Free App
If your users download your app and quickly find issues, they will leave bad reviews and comments thus preventing prospective users to try out your app. In order to prevent this, you should go down the proactive path and offer your app to dynamic testing before presenting it available for the public. Keep in mind that you should always respond to your users although positive or negative comments.
Keep Your Online Presence
A complete online presence supports drive downloads by increasing awareness of your app. It’s also important for App Store Optimization. A business website, matched with paid search advertisements will generate helpful backlinks, social, and reviews.
A website development allows you to educate possible customers about your app from a central platform. From here, you can:
- Blog Posting
- Feature screenshots and key features
- Manage emails for email nurturing
Email Marketing
With 3.8 billion people using emails in 2018, it is unreasonable not to seize the benefits of this ‘traditional’ marketing method. You can successfully connect to your potential users and depending on the age of the target audience, this method proves itself as fully effective.
Launch Free App
Another great business growth strategy to get higher downloads is to make your app free at launch. This can appear easy, but it will drastically increase your possibilities of getting more downloads.
Engagement time will progress and the App Store/Play Store will reward you by boosting your app rankings. Your app will, therefore, be more visible and therefore you’ll see your app installs increase.
Rating & Review of App
Users will be more motivated to download the app if it has a good reputation. If you have poor reviews or a low number of reviews and ratings, the growth rate will be very low. Android App Development and iOS App Development take reviews & ratings into the account to just rank apps.
Raising your app store visibility is only one part of increasing downloads. Once users find out your app, you’ll need to assure them that your app is relevant and reliable enough to download.
When it arrives in encouraging users to rate and review your app, use Push Notifications in App at the right time. Surely, you can avoid negative reviews and ratings by giving delightful experience to your users.
Use Video to Promote Your App
Making a promotion video for your app is a necessity. If you’re going this way. Many ways to go on this way: –
- Create a compelling App Preview for your app
- Tell your app’s story using a video
- Create a six-second how-to series
- Localize the Google Play store video
- Use the video of your app on your app’s website
- Create a YouTube channel for your app
- Send your video with your review requests to the bloggers
- Use your app’s YouTube video in your email signature
- Use video ads to drive installations on Facebooks and other ad networks
- Share your app’s video on startup-videos.com
Launch Free App
Another great business growth strategy to get higher downloads is to make your app free at launch. This can appear easy, but it will drastically increase your possibilities of getting more downloads.
Engagement time will progress and the App Store/Play Store will reward you by boosting your app rankings. Your app will, therefore, be more visible and therefore you’ll see your app installs increase.
Online Content Target
Creating and having a strong online presence can benefit you to reach more people and to offer your app to new customers. However, be careful to set your content to the right target audience as not all social media channels are handled by the same age groups. Also, find the opportunity to respond to your followers and ask them for explanations as it will show them you care about their evaluation.
Our Download State
Deorwine Infotech is a Top Mobile App Development Company in USA that develop an app, which has a 1 million download in 2019 with higher users and in different2 versions of mobiles.
Conclusion
These nine tips can help you generate more downloads for your app. Your efforts to market your app start of the day, it’s ready to go to the market. Give it an ASO-friendly name and use the steps for boosting your app’s rating and retention.
At Deorwine Infotech, which is a Mobile App development company, we help a lot of first-time business to launch their apps. Therefore, as a service to our existing and future customers out there, we determined to go out and list every tactic that is published out there, which helps apps to get the initial traction.
